Updated: Sep 13, 2020
During my Corporate America days, I loved setting up my automatic "Out of Office Reply" when I was on vacation because I was able to automatically direct people to take action on self-services while I was away. This automation helped reduce the amount of work I had to come back to after a restful vacation. It also let me enjoy my vacation more without the worry and stress of what mess I was coming home to.
Many solopreneurs and network marketing entrepreneurs shy away from email marketing causing them to miss out on a ton of revenue and lost effort. It cost less money to sell to an existing client than it is to find a new client. Not to mention the energy spent. Check out some of the mistakes I've found these entrepreneurs make and don't make the same ones: 1.) They don't send welcome or thank you emails. An automatic yet personalized welcome email is far better than a "hey checking in" DM weeks later or sporadically. 2.) The follow-up emails they do actually send are spammy and salesy. Build trust and your likability with your follow-up emails by personalizing them and being relatable. 3.) Follow-up emails are infrequent. It's ok to send a weekly email that adds value to your subscriber. They will appreciate the communication.
In fact, let's talk about email marketing stats!
Consumers who purchase products through email spend 138% more money.
For every $1 you spend on email marketing, you can expect an average return of $42. (So if you invested $19/month in Flodesk using my promo link for 50% off, then you can expect an average of $798 in return! Hello? Sign up now! But you'll have to do some legwork, duh! More on making that easy later.)
Email subscribers are 3 times more likely to share content on social media than leads who came through another channel, according to QuickSprout.
80% of retail professionals indicate that email marketing is their greatest driver of customer retention compared to social media at 44%.
77% of people prefer to receive promotional communication via email versus direct mail, text, phone, or social media.
Welcome emails contribute to 320% more revenue compared to other promotional emails.
For more on these stats, click here. (Numbers are fun! Especially when they're adding up in your bank account! 💸💰) Now if those statistics don't wake you up then daaang, how strong of coffee do you drink, friend? Before you freak the freak-out and go down a rabbit hole of trying to find out how to set up email marketing for your business, I got you! My girls, Wendy and Linda, at the Email Collection have a super user-friendly, easy approach to email marketing in the course Email with Ease. Sign up then send me your proof of purchase for a very special gift from me.