• Vanessa Ann Miller

How to Put Your Business on Autopilot to Generate Passive Income

During my Corporate America days, I loved setting up my automatic "Out of Office Reply" when I was on vacation because I was able to automatically direct people to take action on self-services while I was away.  This automation helped reduce the amount of work I had to come back to after a restful vacation. It also let me enjoy my vacation more without the worry and stress of what mess I was coming home to. Automation can be an entrepreneur's best friend especially when it comes to email marketing! Many solopreneurs and network marketing entrepreneurs shy away from email marketing causing them to miss out on a ton of revenue and lost effort.  It cost less money to sell to an existing client than it is to find a new client. Not to mention the energy spent. Check out some of the mistakes I've found these entrepreneurs make and don't make the same ones: 1.) They don't send welcome or thank you emails. An automatic yet personalized welcome email is far better than a "hey checking in" DM weeks later or sporadically. 2.) The follow-up emails they do actually send are spammy and salesy. Build trust and your likability with your follow-up emails by personalizing them and being relatable. 3.) Follow-up emails are infrequent. It's ok to send a weekly email that adds value to your subscriber. They will appreciate the communication.

Did you know that people are more likely to purchase from you if you send them thoughtful, personalized emails?

In fact, let's talk about email marketing stats!

  1. Consumers who purchase products through email spend 138% more money.

  2. For every $1 you spend on email marketing, you can expect an average return of $42. (So if you invested $19/month in Flodesk using my promo link for 50% off, then you can expect an average of $798 in return! Hello? Sign up now! But you'll have to do some legwork, duh! More on making that easy later.)

  3. Email subscribers are 3 times more likely to share content on social media than leads who came through another channel, according to QuickSprout.

  4. 80% of retail professionals indicate that email marketing is their greatest driver of customer retention compared to social media at 44%.

  5. 77% of people prefer to receive promotional communication via email versus direct mail, text, phone, or social media.

  6. Welcome emails contribute to 320% more revenue compared to other promotional emails.

For more on these stats, click here. (Numbers are fun! Especially when they're adding up in your bank account! 💸💰) Now if those statistics don't wake you up then daaang, how strong of coffee do you drink, friend? Before you freak the freak-out and go down a rabbit hole of trying to find out how to set up email marketing for your business, I got you! My girls, Wendy and Linda, at the Email Collection have a super user-friendly, easy approach to email marketing in the course Email with Ease. Sign up then send me your proof of purchase for a very special gift from me.