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Creating a Marketing Message That Converts

Updated: Oct 21, 2022

It's morning and I'm not quite sure of what to expect. Like the good little growing entrepreneur I am, I did the things that mega-successful, 8-figure earning entrepreneurs advise doing to start off your morning. I started it the night before by writing out my to-do list and planning my meals. Then woke up with a positive mindset expecting a great day. Mompreneur quotes running through my mind as I get up to start my day.

Of course, I did these things because I want what most women in the mom-wife-entrepreneur role want: flow and balance.

As much as I love my children and husband, their energies can spoil my day. It's like I have to manage their energy while protecting mine yet doing all the things for them. This has led to many tears and frustrations. I'd be lying if I said quitting my home life role didn't cross my mind once or twice. But I quickly realize that’s not an option because they’re my everything.

Today, I realized the frustration comes from never having a true break. For not having a true, undistracted moment of self-care: physically, mentally, and emotionally.

This situation got me thinking about communications with prospects and current customers. In this story, I'm the prospect and my family is the entrepreneur.

As the entrepreneur in this metaphor, my family wants to be there for me but doesn't know how to initiate or understand how to help me. As the prospect, I want them to be intuitive and volunteer to help me more because I feel like I shouldn't have to ask. I want them to notice the signs of when they can hop in and help.

How do we connect the gap?

As a prospect, is it their job to reach out to every possible entrepreneur and tell them "hey this is what I need from you! This is how you can sell to me"? No.

But as an entrepreneur, it could help to connect with and survey prospects to gather research on what they're struggling with and discover what are the signals of when it's time to jump in and offer help.

In any type of relationship, having a communication plan is key for everyone to feel seen and heard.

A business communication plan can help you understand how to prospect for those who need your help, how to show empathy through your marketing message, and deepen relationships with current customers. Your communication plan starts with ideal client market research; aka having conversations with your ideal client.

Part of your business communication plan should include:

  • Nurturing new customers with a welcome email that thanks them for their business or for joining your email list.

  • A check-in strategy and setting the expectation with your customers that you will follow up with them periodically.

  • Following the 80/20 rule of educating and selling. Properly educating your customers on the ways you can help them will cut down on objections thus the sales process.

Creating a business communication plan has helped my clients connect with more customers and team members while cutting down the sales process time. It has also helped them scale their business because they're able to focus on bringing more people into their inner circle.

Solidify your communication plan from the start for more flow and balance in your business that can pour out into your personal life.

Because when you have a solid communication plan, you're no longer trying to figure out how to connect with more people and trying to convince them to join your team. Instead, you're enjoying your business and life more.

Find your balance using the Profitability and Productivity Planner. Get your copy today!


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