Updated: Jul 6
My two-year-old son has been watching Shrek on repeat so my brain has been wired to find the lessons in this movie. What I’ve found is that the characters in Shrek are a lot like the online entrepreneur trying to sell to their audience.
Shrek is the entrepreneur trying to rescue his audience (Fiona) from the pain she is in. He wants to break her free to have the life and freedom she craves.
The dragon is the gatekeeper—the critical faculty—killing anyone who dares enter the dungeon to try to reach Fiona.
Fiona is the subconscious mind of the consumer. She has big dreams and the desire to free herself from the tower to live this beautiful life and to be able to find her prince charming. But is limited by what the dragon—the critical faculty—will allow in to help her break free and achieve her desires.
The subconscious mind holds all the desires and blueprints that we need to achieve success, happiness, love, joy and abundance.
But as long as the gatekeeper is filtering out certain perceptions, we won’t be able to see the resources we have to make those desires a reality.
Our subconscious mind controls 95% of our brain activity. It is the goal getter and decision maker for your audience.
So wouldn't it make sense to create marketing content that bypasses the critical faculty and speaks directly to your audience’s subconscious mind? Afterall, the subconscious mind is the decision maker.
How do start with creating subconscious marketing content?
Learn to analyze your audience's language patterns. When you decipher their code, then you can use this to speak code back to them.
Clear your energy before creating content in which you use your audience's language codes. You want to make sure you're not projecting your fears or insecurities onto your audience through your content.
Shut up and trust. Drop the mic and go. Believe that what you said will land for your audience. And remember there is no failure, only feedback. If you didn't get the results you wanted from your post, what can you learn and how can you tweak your messaging?
Remember, your marketing message is a big part of your personal brand. You want to make your marketing message uniquely you while still making it resonate with your ideal client.
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