Updated: May 1, 2020
What are you doing during this Coronavirus crisis to keep your business thriving? While you may not even be thinking about your business because you can’t shut off the news, let me tell you that this is the best time for you to focus even more on your business.
Not only will it keep you in a positive mindset but when this crisis is over, you will hit the ground running again.
I recommend doing the following 7 tips now while you are in isolation to continue to build your business from behind the scenes and online.
Ask for testimonials. Whether it is for your Facebook business page, Yelp, a Google review, or one that they can email you to upload to your website, it is valuable to have these testimonials. Statistics show that people are more likely to buy from you when someone else they know has purchased from you in the past. So, don't forget to ask for testimonials!
While you're uploading these testimonials to your website, do an audit of your website. Make sure that links are functioning properly. The majority of people are going to be accessing your website from their cell phones, so make sure that it is mobile-friendly. Go through each page to make sure the links work, pages are flowing and loading as quickly as possible. People are going to jump off your website within three seconds if it's not doing what they want it to do.
Email is a valuable asset to directly keep in touch with your customers. Do an audit of your email campaigns or set them up if you haven’t already. Create a strategy to give valuable information that your audience needs at this time. You can drip out emails with an automated series. If you want to build an email list, join my workshop Creating a Freebie on Canva to learn how freebies can attract new prospects to your website.
Try collaborating. If you have a business bestie that your businesses blend well together, get together virtually, and see how you all can collaborate with one another. Maybe it's a contest where you help each other grow each other's Facebook business pages or your Instagram page. You can do a contest where you ask participants to like your page, follow, and comment. Share each other’s audiences.
Show your local community support. Your audience wants to see that you are supporting the community, whether it is volunteering or donations. I know volunteering right now might be hard, but maybe you can do some volunteering virtually. Maybe you can help tutor students. Or maybe you can host a webinar for young girls and teach them how to take care of their skin, about self-confidence or whichever activity you are an expert in. People need your positivity and encouragement right now. How you can use your business to reach out to other people and help?
I just love this next one! I am an organization geek! Take time right now to declutter your mind by decluttering your office space. Take it little by little. Organize your physical files as well as your digital files. Also, take the time to unsubscribe to emails that no longer serve you. Having that off your physical space gets it off of your shoulders and mind. If you are brave enough, go ahead and expand it to the rest of your house. It will make you feel so much better!
Get your social media organized. What I mean by that is take this as an opportunity to take those pictures that you wanted to take. I know you can't really go much of anywhere, but consider setting up a little home studio or go to a park and take a few photos that you can use later on for your Instagram. Also, write a few captions that you can post later. I like to use Planoly to schedule out my Instagram content. Another part of the social media organization is to research hashtags and save those to Evernote. You can easily copy and paste into your Instagram when you need them.
I would love to hear which tips you tried. Comment below and let me know.
Stay safe and stay home!